Saturday, December 3, 2011

Matchmaking 3.0 has arrived

A friend of mine (Siddarth) proposed the idea that a bunch of us entrepreneurs/founders get together last evening. He's the CEO of a an upcoming startup called FLOH. Apart from being a great evening and meeting a bunch of cool people with similar DNA - the concept of FLOH intrigued me!

Now those of you who know me, know that I met my wife on Shaadi.com - oddly neither one of us imagined at one point, meeting our spouses on a website. But it worked... this was matchmaking 2.0 in action! Now for those who have given this a shot - know this can be like searching for a needle in a haystack. The experience can be far from enjoyable and can have you give up on this. What might have been cool was bringing in a touch of personalization (say through FB integration). Ex: See if and how you're socially connected to potential matches.

What intrigued me about FLOH, was the concept that this was a curated "singles in the city" event network.
  • Barrier to entry is a referral by another member. This filters members ensuring a high probability of gelling with the group.
  • The events are well organized and are not ordinary run of the mill events
  • Membership is limited and in high demand, making this more of a must-have.
With a sea of singles in a city as vast as Bangalore, FLOH fits in perfectly for those of you looking to find your next match.

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